CAN GAMERS SAVE MIDWAY?![]() Posted by Mehar Gill on Dec 9, 2008 10:27 (Dec 9, 2008 10:27) |
The economy has taken a toll on many; from banks to even the gaming industry, with studios forced to downsize or close their doors all together. Among those lay Midway, a company whose future has been called into question by many since the days of the Dreamcast. With the economy in a rut, many have asked "Is 2008 Midway’s last stand?". Having been sold for a mere $100,000 a few weeks ago without even being called to the discussion room, a $90 million debt was added to Midways woes. Adding more salt to the wounds Midway was given a mere 50 days to respond to investors regarding their situation. The magic question will Midway join the ranks of Acclaim [Entertainment], 3DO, and other iconic studios from the 80s or can they pull a Atari and stage a comeback? Despite receiving mixed reviews and mediocre sales, Alone in the Dark sold well enough to put Atari back in the game, selling over 1.5 million in a few weeks Atari was essentially taken off life support. Much like Atari, Midway has their hopes riding on a "crown jewel", Mortal Kombat vs DC Universe! Will the game sell well enough to save Midway? In Mid November, Midway received notice delisting warnings from the stock exchange, no doubt a bad sign for the company. This has to be the least of Midway’s problems, regardless they still have 6 months, more than enough time to try and "save" themselves. You don’t need the stock market to save a company although it certainly helps, ask Atari! Many consider the sale of Midway to be a good thing, "You wouldn’t buy something and tell the world it’s for investment if you don’t have a plan right?” For all we know, Mr.Thomas may have a plan. For the time being this may to more harm than good, the sale enacted a clause that would allow the creditors to ask Midway for the money they are owed. In turn Midway is now able to default on those payments. Midway currently owes creditors $150 million in a series of two bonds, along with $90 million in loans from National Amusements, Midway’s former parent company. If in 50 days Midway is unable to pay back the $150 million owed to various creditors, they would be forced default on those loans. If they default, a ripple effect would be created throughout the industry, in turn National Amusements would also be forced to ask for their $90 million from Midway.
What are the alternatives? A week before being sold Midway hired, Lazard Ltd. to look into the company’s financial situation and decide what would be best. When Midway is confronted by their creditors, Lazard.Ltd is able to renegotiate the loan to the best of their ability. It is likely they would choose this over the alternative. Despite all this, can Midway survive? We figure, yes! Midway isn’t ready to reveal their Q4 earnings just yet, so until then VG Chartz is our best bet (Yes we know, but it gives us a window!), we figured with all Q4 releases (Starting September) up until mid November, Midway would have generated enough to have their $150 million debt reduced to under $100 million. Not bad if we do say so ourselves.
This is where Mortal Kombat vs. DC Universe comes in, many argue 2008 is the year the fighter returns. To a certain extent they are right, many iconic fighters are staging a imminent comeback. Sales are also at a high, with the latest rendition of Soulcalibur selling close to 2 million in a month! VG Chartz also reports Mortal Kombat vs. DC Universe was a top 10 seller during Black Friday, with stores like Target selling the game for only $20! (A loss to only Target, not Midway) It is almost always guaranteed an M rated Mortal Kombat game will sell over 1 million copies combined. The lasted game takes a new approach, a T rating, could this give the game the 2 million and beyond boost? |
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